Sunday, November 19, 2017
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Authentic Startup: The Concept

Or, Don’t Overthink, Stick To The Model That Works

“Authentic Startup” is a way of creating profitable startups from scratch using personal and business experience you already have, or can easily obtain. It took several years for “Authentic Startup” to be transformed into a system in its present form.  It started as a “cheat sheet” I intended to use to “cheat” on any future exams at my “Experience University.”

In my own example, I was able to launch/co-launch several startups, including graphic design startup, a healthcare startup, a pharmacy (recently acquired by a chain), and even an EMR medical records startup by progressively building on each one of my business and life experiences.

“Authentic Startup” is founded on a concept that all of our experiences have a real cash value and it is up to us to “unlock” it using proper “packaging,” pricing and marketing tools while taking advantage of S.P.I.N. model at its core.

 

Authentic Startup: The Book

Eventually, “Authentic Startup” turned into a book with 40+ illustrations, graphs and inspirational content that takes a mystery out of launching a startup by setting up theoretical and practical frameworks to make your startup (or existing business) successful by keeping you away from overthinking and re-inventing the wheel by focusing on:

  1. How To Become a True Leader Of Your Own Startup and Stop Waiting on Others To Believe In Your Project

  2. How to Be Excited About Your Product

  3. How to Determine When is the Best Time to Seek Financing While Avoiding Traps

  4. How to Define an Authentic Product

  5. How to Package Your Product and Properly Price It.

  6. How to Properly Build a Website and Landing Pages with Conversion in Mind

  7. How to Achieve Explosive Sales Using Online Marketing and “The Nuclear Marketing” Concept

 

addtocart-amazon2

 Contents:

Listed below are the actual chapters of “Authentic SPIN: How To Turn Your Unique Experiences Into a Profitable Startup”:
  1. Authenticity as a Starting Point of Your Startup

  2. The Three Words That Will Make All The Difference

  3. The “Experience Game” Strategy

  4. The Omega Mission Principle & The Two Types of Startups

  5. The Startup Capital Trap 101

  6. “SPIN” Packaging Your Experience Into a Sellable Product or Service

  7. How To Create an Authentic Product or Service The Smart Way: Marginal Authenticity Principle

  8. How to “Tweak” Your Product and Improve Conversion Using 7SP Authenticity Test

  9. SPIN Packages and Pricing

  10. Internet Sales 101: 8 Elements Of a SPIN Website

  11. Internet Marketing: Search Engine Timbuktu Dilemma

  12. Unlimited Customer Leads: Adding SPIN Copywriting and Social Media Components To Your Sales Funnel

  13. Even More Customer Leads: Google Bus Scenario

  14. The Nuclear Sales Funnel

  15. The Spin Gravity Theory

 

addtocart-amazon2

Download it now! I look forward to your reviews and feedback.

When I came to America with just a few hundred dollars in my pocket, I didn’t yet understand the full potential of what it means to build an American dream from scratch. I didn’t know that an average Joe like myself had the capacity to make thousands, and later, tens of thousands of dollars in a single day as a part of my journey of consistently learning from, and building on both positive and negative experiences.

So, How Much Money Do You Need To Start a Startup?

Is it $5,000? $10,000? 100,000? 100 million?

What if I told that the amount of money you need to start your own business equals to, precisely, whatever you have in your bank account + however creative you can be to get the rest of what you need to get your startup going  ($0 in additional costs) + whatever experience you can bring to your business ($0 in additional costs), plus the cost of knowledge you will gain in the process.

I will explain.

A startup with $100MM does not have to be nearly as creative as a startup with only $1,000 to play with.
Similarly, a person with $1,000 in startup money will have to bring a lot more experience to, and be willing to learn a lot more from running a brand new startup:

before

 

10 Startup Courses (and Lessons I have Learned) at My True Alma Mater, “The Experience University”

Of course, the “knowledge” part can be a tricky one. During just the first few years of my startups I racked up a pretty hefty tuition fee payable to my true Alma Mater I call “The Experience University” (disclaimer: “Experience University” is not an actual university :)) The following is a short list of some of my pretty expensive “courses” I took at the “E.U.” while paying to the tune of hundreds of thousands of dollars in lost revenue and unnecessary business expenses (while the lessons below are real, course numbers, of course, are not :)).

1. Being Authentic 101 
A real life lesson where I found out that selling unique, authentic product(s) is the best way to maintain control of my pricing and profit margins. Startup that is founded on a unique/authentic product is, generally speaking, much more likely to succeed. Selling a high priced, unique product is much more rewarding and keeps your anxiety level within the normal range :). In addition, whenever you sell a product that is neither unique nor authentic you run a risk of competing with others over increasingly slimmer profit margins, thus automatically running a risk of losing your business.

2. Don’t Start a Business Just Because Someone Thinks You Should Start A Business 101
You can easily get yourself in a total disaster of a situation by jumping into, let’s say, a social networking project, or a brand new coffee shop business, expecting it to work just because it worked for someone else. Or perhaps because your friend told you that coffee shops in general make a lot of money.

3. Your Product Does Not Have To Be “Disruptive” to be Unique 101
Most of the billion dollar ideas (i.e. Facebook, Amazon.com, Google.com, Chobani Yogurt) are not all that “new” and not all that “unique.” All of them are slightly modified versions of products/services which already existed in the market at the time they were introduced. And yes, it took me a lot of valuable time to determine how much modification is needed for my product to be in demand.

4. Not Waiting On Others 105
Another real life course where I learned not to spend so much valuable time waiting on others instead of taking a lead and proactively doing a lot of the things (sales, etc) on my own.

5. Just Because You Have A Business It Does Not Mean It Will Make Money 201
Strange, but true. Going to work early and staying up late while working on your business does not equate to making money. What I have learned was the fact that one type of businesses is more likely to succeed and make more money than others and, ironically enough, the businesses that are likely to make more (a lot more) money, typically, require less (a lot less) work.

6. Being Your Own Boss Does Not Always Make You Free 205
Pick a business that does not tie you up to one geographical location. If you do not follow this advice, say good-bye to your travel plans and vacations. When planning a business, choose one that can be eventually managed via your phone and a laptop. I call it “The Agency Model.”

7. Many Already Have A Best Selling Product Or Service To Sell. They Just Don’t Know It Yet 305
Most of your business and life experiences can be packaged and sold by turning it into a new innovative service (consulting, graphic design, brokerage, a book, etc) or an innovative product (actual physical or software product). The problem for so many is not the lack of experience, it is the inability to turn experience into sellable packages and eventually into actual dollars. (Read my book, Authentic Spin, to find out more).

8. You Don’t Always Have To Spend Money To Make Money 401
Marketing can be very costly. Or it can be very cheap. It all depends on whether you are willing to spend some time learning how to do it. If you do it properly, you can get unlimited leads at very little cost. Yes, I am talking about online marketing.

9. Nuclear Sales Funnel 405
Don’t spend another dollar on advertisement until you can be sure that the sale of your product to just 1 customer will bring 2 more to your doorsteps.

10. Life Goes By Fast: The “Now” Method 410
From the time we are born util the time we die, only one moment matters. This moment is called “now.” Yesterday cannot be changed and tomorrow is not guaranteed. So if you want to start something. Start now.

 

Authentic Startup: The Concept

Or, Don’t Overthink, Stick To The Model That Works

“Authentic Startup” is a way of creating profitable startups from scratch using personal and business experience you already have, or can easily obtain. It took several years for “Authentic Startup” to be transformed into a system in its present form.  It started as a “cheat sheet” I intended to use to “cheat” on any future exams at my “Experience University.”

In my own example, I was able to launch/co-launch several startups, including graphic design startup, a healthcare startup, a pharmacy (recently acquired by a chain), and even an EMR medical records startup by progressively building on each one of my business and life experiences.

“Authentic Startup” is founded on a concept that all of our experiences have a real cash value and it is up to us to “unlock” it using proper “packaging,” pricing and marketing tools while taking advantage of S.P.I.N. model at its core.

 

Authentic Startup: The Book

Eventually, “Authentic Startup” turned into a book with 40+ illustrations, graphs and inspirational content that takes a mystery out of launching a startup by setting up theoretical and practical frameworks to make your startup (or existing business) successful by keeping you away from overthinking and re-inventing the wheel by focusing on:

  1. How To Become a True Leader Of Your Own Startup and Stop Waiting on Others To Believe In Your Project

  2. How to Be Excited About Your Product

  3. How to Determine When is the Best Time to Seek Financing While Avoiding Traps

  4. How to Define an Authentic Product

  5. How to Package Your Product and Properly Price It.

  6. How to Properly Build a Website and Landing Pages with Conversion in Mind

  7. How to Achieve Explosive Sales Using Online Marketing and “The Nuclear Marketing” Concept

 

addtocart-amazon2

 Contents:

Listed below are the actual chapters of “Authentic Startup: How To Turn Your Unique Experiences Into a Profitable Startup”:
  1. Authenticity as a Starting Point of Your Startup

  2. The Three Words That Will Make All The Difference

  3. The “Experience Game” Strategy

  4. The Omega Mission Principle & The Two Types of Startups

  5. The Startup Capital Trap 101

  6. “SPIN” Packaging Your Experience Into a Sellable Product or Service

  7. How To Create an Authentic Product or Service The Smart Way: Marginal Authenticity Principle

  8. How to “Tweak” Your Product and Improve Conversion Using 7SP Authenticity Test

  9. SPIN Packages and Pricing

  10. Internet Sales 101: 8 Elements Of a SPIN Website

  11. Internet Marketing: Search Engine Timbuktu Dilemma

  12. Unlimited Customer Leads: Adding SPIN Copywriting and Social Media Components To Your Sales Funnel

  13. Even More Customer Leads: Google Bus Scenario

  14. The Nuclear Sales Funnel

  15. The Spin Gravity Theory

 

addtocart-amazon2

Download it now! I look forward to your reviews and feedback.

Immediate is the name of the game.  Throughout the history of humanity we as humans have been cashing in on products that make our gratification more and more immediate.

From the proverbial wheel that made the transporting of physical goods faster thousands of years ago, to today’s YouTube that gave us the ability to transport visual and technical information faster and faster, what possibly could be the downside? Let’s dig deeper.

Apparently, as we now know, the first successful person to use a wheel for their startup was…

Nope. Sorry. We don’t have the answer. Just like we don’t know the first person to use YouTube or Twitter to promote his or her startup just several years back. And that reason is: businesses of similar nature are drowning in competition with other early adopters of new technology.

What we know is that any technological invention spreads with the speed of information. This means that newer and newer systems (YouTube, Twitter, Instagram, VideoConferencing, WhatsApp, you name it) designed to expedite the speed with which the information travels, create more and more competition (sometimes in places where competition has never even existed before) and it creates a major problem.

The obvious question: what can I do?

Is there a solution? Or should we succumb to an idea that being run over by our competitor is only a matter of our competitor adopting a new technology that allows for a more immediate consumer access?  

Just because your competitors information can travel faster, be delivered faster, or downloaded faster and at lower costs does not necessarily mean that it is actually worthy of faster travel, delivery, or download.

And here it important to hit a metaphorical pause button.

As we see from empirical evidence, the paradox of instant gratification lies in the inescapable fact that everything that takes an instant to achieve can never gratify us for more than an instant.

So, the solution here is simple. For gratification to be truly gratifying for our customers, provided that all other things are equal (and I am talking from experience here) it will require two things.

One. A truly AUTHENTIC approach to your project.

Two. A rather significant amount of time, effort and resources applied to the process of developing, beta-testing, implementing, marketing, and properly selling your product to your target audience. It may, inevitably, require a great amount of emotional ups and downs, as well as, possibly, closet to 10 times more resources than you have ever imagined and 100 times more business and life lessons than you ever anticipated learning.

While adopting new internet-based technologies, keep emphasis on AUTHENTICITY and QUALITY of your product (through constant improvement, discounted trial offers, real customer beta-testing, etc,), and the rewards will be truly gratifying at the end in any competition setting.  

And so, in conclusion, remember L.U.N.A. (or moon in Russian, and coincidentally, in Spanish).

Look Up, Not Around!

Don’t look at that guy who climbed up that radio tower in Russia and got an instant 1,000,000 views worth of new traffic to his YouTube channel.  Any attempt to copy that in order to generate similar amount of website traffic most likely will be a waste of time for anyone, since it will no longer be neither unique, nor authentic. Nor particularly practical. Let’s focus on what it is YOU do.

Focus much of your mind, your energy and resources as necessary to work to create something uniquely yours, something uniquely authentic and then spend time polishing and marketing what you have to offer.

No matter how much faster the world appears to spin around us, a truly great and authentic idea combined with your ability to put in the necessary time to make things as useful as possible for your consumer will always do the trick.

Authentically yours,

Max Azarov
Author of “Authentic Spin”

 

 

You can’t sell anything if you don’t have confidence, they say. Fake it until you make it, they say. But can you truly “fake it until you make it”? And how do you “fake” truly authentic confidence? Is it even possible?

The answer is both “No” and “Yes.”

On one hand, confidence cannot be faked because it is either you have it or you don’t. Whenever you are trying to project something you don’t have, it comes off as awkward and unnatural, so even if you try to “fake” your confidence, your inconfidence will immediately be apparent to your potential consumer.

So how do you get confidence? Is there a method? Is there a book I should read?

There are no effective books about confidence. Just like there are no effective books on how to appear smart and knowledgeable. It’s either you are smart or you ain’t. True confidence is a result of accumulated experience. The more of it you have, the more confident you are. So, the only thing I can recommend here is this.

Imagine your confidence in any given situation as a big bottle of a very bitter beverage on that top shelf of your favorite bar and the only way to be completely confident about something is to, everntially, drink the bottle to the very end, one shot at a time. Each shot, of course, being a new experience, new sales call, new contact or that new customer presentation. The more “shots”  in life you will take, the more confident you will get. The very first shot of bitter “Confidence” will not make you much more confident than you last one and yet, all of the shots combined will give you everything you need to be authentically confident!

Authentically yours,

Max Azarov
Author, “Authentic Spin”