Saturday, October 21, 2017
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Authentic Startup: The Concept

Or, Don’t Overthink, Stick To The Model That Works

“Authentic Startup” is a way of creating profitable startups from scratch using personal and business experience you already have, or can easily obtain. It took several years for “Authentic Startup” to be transformed into a system in its present form.  It started as a “cheat sheet” I intended to use to “cheat” on any future exams at my “Experience University.”

In my own example, I was able to launch/co-launch several startups, including graphic design startup, a healthcare startup, a pharmacy (recently acquired by a chain), and even an EMR medical records startup by progressively building on each one of my business and life experiences.

“Authentic Startup” is founded on a concept that all of our experiences have a real cash value and it is up to us to “unlock” it using proper “packaging,” pricing and marketing tools while taking advantage of S.P.I.N. model at its core.

 

Authentic Startup: The Book

Eventually, “Authentic Startup” turned into a book with 40+ illustrations, graphs and inspirational content that takes a mystery out of launching a startup by setting up theoretical and practical frameworks to make your startup (or existing business) successful by keeping you away from overthinking and re-inventing the wheel by focusing on:

  1. How To Become a True Leader Of Your Own Startup and Stop Waiting on Others To Believe In Your Project

  2. How to Be Excited About Your Product

  3. How to Determine When is the Best Time to Seek Financing While Avoiding Traps

  4. How to Define an Authentic Product

  5. How to Package Your Product and Properly Price It.

  6. How to Properly Build a Website and Landing Pages with Conversion in Mind

  7. How to Achieve Explosive Sales Using Online Marketing and “The Nuclear Marketing” Concept

 

addtocart-amazon2

 Contents:

Listed below are the actual chapters of “Authentic SPIN: How To Turn Your Unique Experiences Into a Profitable Startup”:
  1. Authenticity as a Starting Point of Your Startup

  2. The Three Words That Will Make All The Difference

  3. The “Experience Game” Strategy

  4. The Omega Mission Principle & The Two Types of Startups

  5. The Startup Capital Trap 101

  6. “SPIN” Packaging Your Experience Into a Sellable Product or Service

  7. How To Create an Authentic Product or Service The Smart Way: Marginal Authenticity Principle

  8. How to “Tweak” Your Product and Improve Conversion Using 7SP Authenticity Test

  9. SPIN Packages and Pricing

  10. Internet Sales 101: 8 Elements Of a SPIN Website

  11. Internet Marketing: Search Engine Timbuktu Dilemma

  12. Unlimited Customer Leads: Adding SPIN Copywriting and Social Media Components To Your Sales Funnel

  13. Even More Customer Leads: Google Bus Scenario

  14. The Nuclear Sales Funnel

  15. The Spin Gravity Theory

 

addtocart-amazon2

Download it now! I look forward to your reviews and feedback.

When I came to America with just a few hundred dollars in my pocket, I didn’t yet understand the full potential of what it means to build an American dream from scratch. I didn’t know that an average Joe like myself had the capacity to make thousands, and later, tens of thousands of dollars in a single day as a part of my journey of consistently learning from, and building on both positive and negative experiences.

So, How Much Money Do You Need To Start a Startup?

Is it $5,000? $10,000? 100,000? 100 million?

What if I told that the amount of money you need to start your own business equals to, precisely, whatever you have in your bank account + however creative you can be to get the rest of what you need to get your startup going  ($0 in additional costs) + whatever experience you can bring to your business ($0 in additional costs), plus the cost of knowledge you will gain in the process.

I will explain.

A startup with $100MM does not have to be nearly as creative as a startup with only $1,000 to play with.
Similarly, a person with $1,000 in startup money will have to bring a lot more experience to, and be willing to learn a lot more from running a brand new startup:

before

 

10 Startup Courses (and Lessons I have Learned) at My True Alma Mater, “The Experience University”

Of course, the “knowledge” part can be a tricky one. During just the first few years of my startups I racked up a pretty hefty tuition fee payable to my true Alma Mater I call “The Experience University” (disclaimer: “Experience University” is not an actual university :)) The following is a short list of some of my pretty expensive “courses” I took at the “E.U.” while paying to the tune of hundreds of thousands of dollars in lost revenue and unnecessary business expenses (while the lessons below are real, course numbers, of course, are not :)).

1. Being Authentic 101 
A real life lesson where I found out that selling unique, authentic product(s) is the best way to maintain control of my pricing and profit margins. Startup that is founded on a unique/authentic product is, generally speaking, much more likely to succeed. Selling a high priced, unique product is much more rewarding and keeps your anxiety level within the normal range :). In addition, whenever you sell a product that is neither unique nor authentic you run a risk of competing with others over increasingly slimmer profit margins, thus automatically running a risk of losing your business.

2. Don’t Start a Business Just Because Someone Thinks You Should Start A Business 101
You can easily get yourself in a total disaster of a situation by jumping into, let’s say, a social networking project, or a brand new coffee shop business, expecting it to work just because it worked for someone else. Or perhaps because your friend told you that coffee shops in general make a lot of money.

3. Your Product Does Not Have To Be “Disruptive” to be Unique 101
Most of the billion dollar ideas (i.e. Facebook, Amazon.com, Google.com, Chobani Yogurt) are not all that “new” and not all that “unique.” All of them are slightly modified versions of products/services which already existed in the market at the time they were introduced. And yes, it took me a lot of valuable time to determine how much modification is needed for my product to be in demand.

4. Not Waiting On Others 105
Another real life course where I learned not to spend so much valuable time waiting on others instead of taking a lead and proactively doing a lot of the things (sales, etc) on my own.

5. Just Because You Have A Business It Does Not Mean It Will Make Money 201
Strange, but true. Going to work early and staying up late while working on your business does not equate to making money. What I have learned was the fact that one type of businesses is more likely to succeed and make more money than others and, ironically enough, the businesses that are likely to make more (a lot more) money, typically, require less (a lot less) work.

6. Being Your Own Boss Does Not Always Make You Free 205
Pick a business that does not tie you up to one geographical location. If you do not follow this advice, say good-bye to your travel plans and vacations. When planning a business, choose one that can be eventually managed via your phone and a laptop. I call it “The Agency Model.”

7. Many Already Have A Best Selling Product Or Service To Sell. They Just Don’t Know It Yet 305
Most of your business and life experiences can be packaged and sold by turning it into a new innovative service (consulting, graphic design, brokerage, a book, etc) or an innovative product (actual physical or software product). The problem for so many is not the lack of experience, it is the inability to turn experience into sellable packages and eventually into actual dollars. (Read my book, Authentic Spin, to find out more).

8. You Don’t Always Have To Spend Money To Make Money 401
Marketing can be very costly. Or it can be very cheap. It all depends on whether you are willing to spend some time learning how to do it. If you do it properly, you can get unlimited leads at very little cost. Yes, I am talking about online marketing.

9. Nuclear Sales Funnel 405
Don’t spend another dollar on advertisement until you can be sure that the sale of your product to just 1 customer will bring 2 more to your doorsteps.

10. Life Goes By Fast: The “Now” Method 410
From the time we are born util the time we die, only one moment matters. This moment is called “now.” Yesterday cannot be changed and tomorrow is not guaranteed. So if you want to start something. Start now.

 

Authentic Startup: The Concept

Or, Don’t Overthink, Stick To The Model That Works

“Authentic Startup” is a way of creating profitable startups from scratch using personal and business experience you already have, or can easily obtain. It took several years for “Authentic Startup” to be transformed into a system in its present form.  It started as a “cheat sheet” I intended to use to “cheat” on any future exams at my “Experience University.”

In my own example, I was able to launch/co-launch several startups, including graphic design startup, a healthcare startup, a pharmacy (recently acquired by a chain), and even an EMR medical records startup by progressively building on each one of my business and life experiences.

“Authentic Startup” is founded on a concept that all of our experiences have a real cash value and it is up to us to “unlock” it using proper “packaging,” pricing and marketing tools while taking advantage of S.P.I.N. model at its core.

 

Authentic Startup: The Book

Eventually, “Authentic Startup” turned into a book with 40+ illustrations, graphs and inspirational content that takes a mystery out of launching a startup by setting up theoretical and practical frameworks to make your startup (or existing business) successful by keeping you away from overthinking and re-inventing the wheel by focusing on:

  1. How To Become a True Leader Of Your Own Startup and Stop Waiting on Others To Believe In Your Project

  2. How to Be Excited About Your Product

  3. How to Determine When is the Best Time to Seek Financing While Avoiding Traps

  4. How to Define an Authentic Product

  5. How to Package Your Product and Properly Price It.

  6. How to Properly Build a Website and Landing Pages with Conversion in Mind

  7. How to Achieve Explosive Sales Using Online Marketing and “The Nuclear Marketing” Concept

 

addtocart-amazon2

 Contents:

Listed below are the actual chapters of “Authentic Startup: How To Turn Your Unique Experiences Into a Profitable Startup”:
  1. Authenticity as a Starting Point of Your Startup

  2. The Three Words That Will Make All The Difference

  3. The “Experience Game” Strategy

  4. The Omega Mission Principle & The Two Types of Startups

  5. The Startup Capital Trap 101

  6. “SPIN” Packaging Your Experience Into a Sellable Product or Service

  7. How To Create an Authentic Product or Service The Smart Way: Marginal Authenticity Principle

  8. How to “Tweak” Your Product and Improve Conversion Using 7SP Authenticity Test

  9. SPIN Packages and Pricing

  10. Internet Sales 101: 8 Elements Of a SPIN Website

  11. Internet Marketing: Search Engine Timbuktu Dilemma

  12. Unlimited Customer Leads: Adding SPIN Copywriting and Social Media Components To Your Sales Funnel

  13. Even More Customer Leads: Google Bus Scenario

  14. The Nuclear Sales Funnel

  15. The Spin Gravity Theory

 

addtocart-amazon2

Download it now! I look forward to your reviews and feedback.

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If a company only as good as the company it employs, then how do you build your best team using only the resources you have? What do you do if your resources are limited? Where do you go to find the best people who bring your company success it truly deserves?

To solve this age-old dilemma, we will use one of the most powerful forces in the universe: the force of gravity. In a cosmic sense, gravity is what brings the stars together, keeps the planets in our solar system moving, and keeps the giant galaxies together. Can it be that in a world of business, a slightly different form of gravity is responsible for attracting the team members, keeping them perform at their top levels and making the company shine brighter and brighter year after year after year?

In the world of physics, the force of gravity of each object depends on the mass of the objects and their physical proximity. Thus the star that is 10 times more massive than our Sun will be have a much more gravity to pull more and more celestial objects, including other planets and stars.

In the world of business, the ability of the company to attract employees (let’s call it Business Gravity) often depends on the size and the reputation of the company, as well as the physical proximity to the quality employee pull. For instance a company of a great size and reputation such as Apple is more likely to attract high quality team members than a hypothetical ABC corporation that is just trying to get its business off the ground. On top of that, a company such as Apple, due to its size and established reputation will, most likely “pull in” most of the promising employees who can consistently operate on level 5 leaving ABC with employees that are not properly trained and do not have the skill to perform on a level beyond 3.

So how can the ABC corporation change its gravitational field? How can it attract the employees and the resources it needs to survive?

1. Authentic Shine
You may be the only employee in your company. You may be the chief cook and the bottle washer, all at once, looking for some help, or you may be a mid-size enterprize looking for a great employee or two to propel your company to the next level. Whatever the case may be, before you can start attracting other stars, YOU have to be a STAR. In my experience, like tends to attract like in a company almost without exception. I have seen so many companies, whose owner does not show up for work or does not seem to care about the company dooms the company to failure simply by not being able to be the constant “shining star” for his or her own company around which everything rotates.
As an owner of the company, BE the employee you want others to be, even if you still don’t have not hired anyone! Shine CONSTANTLY! If Sun will stop shining for just a short period of time, the life on the Planet Earth will cease to exist, and the Solar System the way we know it will be no more. As the saying goes, you got to burn to shine and you got to shine to burn!

2. Do Not Chase The Other Stars. Be The Shining Star and Let The Other Stars Gravitate Towards You.

Just like the Sun does not go chasing around its planets, chasing others to joint your company or a project is, often, fruitless in a short term and can be down right disasterous in the long term. My experience have shown that hiring people that have never, initially, asked to work for you can turn out to be a major disaster. Equally, it is a horrible idea to try to get your family members to join your project. Just because it is easier to ask them to come and work (or start a company) with you, it does not mean that they can be relied upon. If your Star is shining bright enough, it will, eventually pull in the right people to work for your company.

Now, while chasing of people to join you can be extremely ineffective, it is important part of your Shining to let everyone know that you are always, always looking for quality people to join your metaphorical “Solar System” and, ultimately, the right people will gravitate towards it.

3. Make The Stars Around You.
Now, it is wildly believed that the gravitational force of our galaxy is responsible for the birth of billions of stars within it. In fact the star creation process at the center of each galaxy is much more intense than at the galaxy’s edge. The lack of gravitational interaction creates “lethargic” stars that seem to be part of the galaxy “just for the ride,” metaphorically speaking, of course.Thus, it is only by maintaining a close proximity to you as a gravitational center of your company’s team through training and objective setting, your team will be able to produce its true shining Stars, capable of making your company shine like never before.