If you have ever started a business you are very familiar with this: a Facebook “Like” button on your page was installed days ago and yet the number of likes has been stuck at 11, seemingly forever. Does this mean no one likes your product?
Not necessarily. But this does, however, mean that your product may need a lot more exposure, and that, in turn, can lead to a lot of stress and unnecessary pressure.
Big established companies have this thing I call “a lot.” They already have a lot of users and, as a result have “a lot” of leverage when it comes to hiring best employees, best developers, best sales people, you name it.
For obvious reasons young startups do not have this type of leverage. A startup may have the most amazing product out there and yet, limited users means, well, limited everything. How in the world are you going to hit your first million users if, as of last Thursday you counted only 32 new user signups in your admin console?
Unless you already have an experience of quickly gaining hundreds of thousands of users, chances are, the idea of gaining, let’s say your first million users may seem like a rather daunting task. On top of that, as a new startup you probably simply do not have the skill to manage this amount of users in any meaningful way. This is why the tool I most often recommend is:
Doubling To Infinity
The premise of “Doubling To Infinity” is this.
At any given point you already know how to double (or increase by 100%) the amount of users you ALREADY have, since you have ALREADY done it before, thus you can be pretty certain that you can do it again. For example if, so far, your website has 32 users after you promoted it on Twitter, you can be pretty sure that by doing the same amount of effort you can get another 32 users, thus doubling your number to 64. The number 64 now becomes your new point of certainty and you can now focus on your new goal of 128, without the stress of getting to a million users, since, chances are, the leap from 128 to a million users at this point may appear unreachable.
Of course, each round of doubling your users will push you to be more and more inventive, while allowing you to always see your user glass as half full as opposed to nearly empty.
“Doubling To Infinity” will allow you to subdivide your goals into 100% doable tasks, the goal setting structure I have often used in the past.
Surprisingly, in my experience, doubling my users to, let’s say, a couple of thousand took less effort than doubling from 50 to a 100 (a task that also seemed impossible at the time).
Thinking in terms of graphs, this is how “Doubling To Infinity” strategy looks visually:
One user, one measurable step at a time, doubling your users from 64 just 16 times will get you to a promised land of milk, honey and over 2 million users.
Don’t let the opportunities pass you by. You are who you are. You do what you do. And if you plan on doing something, I urge you to do it now.
“Authentic Spin,” Author